The path to success doesn’t always look like you imagined.
Detours are often where the real growth happens—for individuals, teams, and companies.

Why do
I speak?
Over the years, I’ve had the privilege of leading teams made up of people with wildly different backgrounds, skills, and ways of thinking. When the road ahead wasn’t clear—whether for a person, a team, or even the entire company—I often found myself helping us find clarity and direction. Not because I had all the answers, but because I had lived through uncertainty before.
That’s what led me here: to share the lessons from a zig-zagging career that taught me how to navigate the unexpected, and maybe help others—individuals, teams, and organizations—see their own path a little more clearly too.
Keynote Topics
How an unconventional career path unlocks creativity, resilience, and adaptability.
- Perfect for: Business leaders, creatives, and high-potential talent
Embrace the
Zig-Zag to Success
You don’t have to silence the voice in your head. You just have to learn how to work with it.
- Perfect for: High achievers, rising talent, and leadership teams
Overcoming Impostor Syndrome
What modern marketing requires: clarity of purpose, tech fluency, and a deeply human approach.
- Perfect for: Marketing and innovation conferences
Marketing in a Changing World
Everyone is creative. Here’s how to unlock it at every level of your organization.
- Perfect for: Corporates, HR teams, and cross-functional offsites
Creativity for
Non-Creatives
From AI to global expansion, how to keep a clear North Star in turbulent times.
- Perfect for: Executive retreats, tech summits, startup teams
Leading Through Disruption
Your story matters. Learn how to own it and amplify it with authenticity.
- Perfect for: Entrepreneurs, consultants, and students
Building a Personal Brand
Doing what I Do




People who has been there
"Carlos has that rare ability to make you laugh, reflect, and rethink your path—all in 30 minutes."
John Smith / A perfect Speak Day / Scotland 2025

Carlos Cantú is a global marketing leader, keynote speaker, and storyteller who helps people, teams, and organizations rethink success by embracing the unexpected. From dropping out of university to becoming Twitter’s first employee in Mexico, and later Marketing Director for Europe and the Middle East, Carlos has built a career on bold pivots, creative reinvention, and thriving outside of his comfort zone.
He led the rebranding of Freepik as its CMO during the rise of generative AI, previously held executive roles at Samsung, and spent over 16 years in top global advertising agencies.
Carlos has worked across Latin America, the U.S., Europe, and the Middle East. His talks combine honesty, humor, and hard-won insights about leadership, creativity, change, and that ever-present voice called Impostor Syndrome.
Fully bilingual in English and Spanish.
The speaker
Who is Carlos Cantu?

Carlos Blog

Book Carlos for your next event
Whether you're organizing a global summit or an internal leadership retreat, Carlos brings perspective, energy, and connection to the stage
- Customizable talks available in English or Spanish
- Virtual and in-person formats
- 30- to 60-minute formats
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