The path to success doesn’t always look like you imagined.


Detours are often where the real growth happens—for individuals, teams, and companies.



Why do

I speak?

Over the years, I’ve had the privilege of leading teams made up of people with wildly different backgrounds, skills, and ways of thinking. When the road ahead wasn’t clear—whether for a person, a team, or even the entire company—I often found myself helping us find clarity and direction. Not because I had all the answers, but because I had lived through uncertainty before.


That’s what led me here: to share the lessons from a zig-zagging career that taught me how to navigate the unexpected, and maybe help others—individuals, teams, and organizations—see their own path a little more clearly too.



Keynote Topics

How an unconventional career path unlocks creativity, resilience, and adaptability.


  • Perfect for: Business leaders, creatives, and high-potential talent


Embrace the

Zig-Zag to Success


You don’t have to silence the voice in your head. You just have to learn how to work with it.



  • Perfect for: High achievers, rising talent, and leadership teams

Overcoming Impostor Syndrome


What modern marketing requires: clarity of purpose, tech fluency, and a deeply human approach.


  • Perfect for: Marketing and innovation conferences

Marketing in a Changing World


Everyone is creative. Here’s how to unlock it at every level of your organization.


  • Perfect for: Corporates, HR teams, and cross-functional offsites

Creativity for

Non-Creatives


From AI to global expansion, how to keep a clear North Star in turbulent times.


  • Perfect for: Executive retreats, tech summits, startup teams

Leading Through Disruption


Your story matters. Learn how to own it and amplify it with authenticity.


  • Perfect for: Entrepreneurs, consultants, and students

Building a Personal Brand

Doing what I Do

People who has been there

"Carlos has that rare ability to make you laugh, reflect, and rethink your path—all in 30 minutes."


John Smith / A perfect Speak Day / Scotland 2025

Carlos Cantú is a global marketing leader, keynote speaker, and storyteller who helps people, teams, and organizations rethink success by embracing the unexpected. From dropping out of university to becoming Twitter’s first employee in Mexico, and later Marketing Director for Europe and the Middle East, Carlos has built a career on bold pivots, creative reinvention, and thriving outside of his comfort zone.


He led the rebranding of Freepik as its CMO during the rise of generative AI, previously held executive roles at Samsung, and spent over 16 years in top global advertising agencies.


Carlos has worked across Latin America, the U.S., Europe, and the Middle East. His talks combine honesty, humor, and hard-won insights about leadership, creativity, change, and that ever-present voice called Impostor Syndrome.



Fully bilingual in English and Spanish.


The speaker

Who is Carlos Cantu?

Carlos Blog

By Carlos Cantú June 12, 2025
Impostor syndrome is basically that little gremlin in your head whispering, “They’re going to figure out you have no clue what you’re doing.” Newsflash: neither does anyone else. Half the boardrooms in London, Berlin, or Paris are filled with people nodding confidently while silently Googling acronyms under the table. The difference isn’t who knows the answers—it’s who’s bold enough to fake composure with a straight face.  So why are we terrified to admit it? Because we’re conditioned to put on a polished act. At work, we strut around like we’re at some formal dinner in Brussels, trying not to drop the cutlery. God forbid anyone notices we sometimes feel like frauds. But the reality? The second you confess it over a pint, espresso, or glass of wine, most people will laugh and say, “Same here.” Suddenly the scary monster turns out to be a paper dragon. Here’s the twist: impostor syndrome isn’t proof you’re failing—it’s proof you’re stretching. You don’t get that sinking feeling when you’re stuck in your comfort zone, doing the same thing on repeat. You feel it when you’re in new territory—leading a project, pitching across cultures, learning the ropes of a new market. That shaky feeling? That’s growth disguised as doubt. And let’s be real: admitting it doesn’t make you weak. It makes you relatable. Nobody actually bonds over someone acting like a perfect professional robot. People connect over the messy truth—“Yeah, sometimes I’m just winging it too.” Authenticity wins out every time, whether you’re in Madrid, Milan, or Manchester. So, here’s a dare. Next time that impostor voice shows up, say it out loud. Ask a colleague, “Do you ever feel like you’re bluffing your way through this?” Chances are, they’ll grin and nod. And just like that, the silence cracks. Fear hates daylight, and impostor syndrome hates being talked about. Bottom line: stop letting it drive. Everyone’s faking it a little, and that’s fine. Owning it? That’s not weakness—that’s power.
By Carlos Cantú June 12, 2025
Everybody deserves to be awake at a company retirement.
By Carlos Cantú June 12, 2025
You’d think the first time I ever gave a proper “speech” would’ve been in front of a small crowd, maybe a work event, or at least a nervous toast at a friend’s party. Nope. My first real attempt at public speaking happened in the back seat of a taxi.

Book Carlos for your next event

Whether you're organizing a global summit or an internal leadership retreat, Carlos brings perspective, energy, and connection to the stage

  • Customizable talks available in English or Spanish
  • Virtual and in-person formats
  • 30- to 60-minute formats


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